A primer on basic decision science using the Indian online marketplace for SDHC cards

The market for electronics products, especially in India, is still quite fragmented to say the least. Apart from the fact that every dollar price is inflated, it becomes all the more important, to not only compare published prices across brands but also look at which of the brands are available in India, and at what … Read more

Inelasticity of Economics and the Ingenuity of Man

Ever wonder, how does one make telecom usage price inelastic? International SMSs have been Rs.5/sms since as far back as I can remember. The telcos have not dropped that rate, for reasons best known to them. Maybe they have evidence that the price does not change behaviour. And if no one is going to use … Read more