A primer on basic decision science using the Indian online marketplace for SDHC cards

The market for electronics products, especially in India, is still quite fragmented to say the least. Apart from the fact that every dollar price is inflated, it becomes all the more important, to not only compare published prices across brands but also look at which of the brands are available in India, and at what … Read more

Save Facebook advertising costs using arbitrage opportunities

A couple of months ago, I was looking at Facebook Ads to spread the word about this new restaurant my friend is setting up. I’ve always been intrigued about how online advertising works, and the level of potential it has to improve intelligently based on its target users. So I went through the basic fact-finding … Read more