Going beyond just character names in the Wikipedia plot description

They say elephants never forget a face. And dogs never forget a name. Scratch that… I think the latter isn’t true. In any case, it turns out that humans are a lot more varied in their ability to remember faces, names or context. Personally, I’m terrible at remembering names, especially after I’ve just been introduced … Read more

The 3 Rs that Microsoft Powerpoint needs – Rearrange, Resize & Reorder

As time goes by, most of us corporate slaves find ourselves spending more time with Microsoft Powerpoint and less time with Microsoft Excel. I must also admit that after a lifetime of being in love with Excel, I’m definitely warming up to Powerpoint, slowly but surely… And as all relationships go, after the initial honeymoon … Read more

Comparison Sites: Cameras: The Present and the Future

This is the first in a series of posts where we look at comparison sites across product categories and review their approach and recommend suggestions to make their user offerings stronger. I discovered Snapsort just under two years ago and found it a refreshing change from the usual technically overdosed sites like Digital Photography Review. … Read more

A primer on basic decision science using the Indian online marketplace for SDHC cards

The market for electronics products, especially in India, is still quite fragmented to say the least. Apart from the fact that every dollar price is inflated, it becomes all the more important, to not only compare published prices across brands but also look at which of the brands are available in India, and at what … Read more

Group-sharing public albums on Facebook

Facebook has connected the world like never before, but there is still a long way to go. Take a simple example. You go out with friends for an event. If you’re like most groups, none of you have a thing for taking photos – at least not with anything except a phone camera. But if … Read more

Save Facebook advertising costs using arbitrage opportunities

A couple of months ago, I was looking at Facebook Ads to spread the word about this new restaurant my friend is setting up. I’ve always been intrigued about how online advertising works, and the level of potential it has to improve intelligently based on its target users. So I went through the basic fact-finding … Read more

Address books in mobile phones, even smartphones

It’s been a good 5-odd years since I noticed this logical flaw in what used to be my Nokia 6610. Not that I felt it was an oversight, but at the time, I told myself that it’s probably a lack of foresight on the part of the phone manufacturer, and they will soon recognize and … Read more

Inventions to make life easier – Google – Gmail

Gmail has, over the years, intelligently avoided the problem of folders by using labels. However, there are usability issues that they haven’t addressed yet, and hence remain unsolved – _____________________________________________________ 1 – No way to sort mails since inbox is sorted by date of receipt (latest to oldest) by default This means if I want … Read more