Honing the ability to envision products that need building
Those of you who know me in real life know how important a role the Internet plays in my life. Over the years, I’ve ended up building simple Excel models that allow me to check which broadband plan offers the best value for money, viz. how much bang for the buck am I getting when … Read more
The market for electronics products, especially in India, is still quite fragmented to say the least. Apart from the fact that every dollar price is inflated, it becomes all the more important, to not only compare published prices across brands but also look at which of the brands are available in India, and at what … Read more
Some of the Indian travel websites like cleartrip.com, makemytrip.com and yatra.com now offer search for India-RestoftheWorld-India travel – the prices, depending on the deals these sites have made, are aggressive for certain airlines, routes and dates. Similarly, you have global websites that allow for international travel search like travelocity.com, expedia.com and orbitz.com. A quick search … Read more
A couple of months ago, I was looking at Facebook Ads to spread the word about this new restaurant my friend is setting up. I’ve always been intrigued about how online advertising works, and the level of potential it has to improve intelligently based on its target users. So I went through the basic fact-finding … Read more
Ever wonder, how does one make telecom usage price inelastic? International SMSs have been Rs.5/sms since as far back as I can remember. The telcos have not dropped that rate, for reasons best known to them. Maybe they have evidence that the price does not change behaviour. And if no one is going to use … Read more