Dear passengers, we request you to kindly turn off your phones…

…as they interfere with the aircraft’s communications. Really? —————-   Dear flight attendant, Let’s stop, pause and ruminate over what you just said. Are you saying, that you and your crew, who are supposed to have great presence of mind and judgment and are solely responsible for ensuring my safety in case the going gets … Read more

Save Facebook advertising costs using arbitrage opportunities

A couple of months ago, I was looking at Facebook Ads to spread the word about this new restaurant my friend is setting up. I’ve always been intrigued about how online advertising works, and the level of potential it has to improve intelligently based on its target users. So I went through the basic fact-finding … Read more